The shop your customers can talk to.
Vague Commerce gives your business an online store with a built-in AI shop assistant. Your customers ask, browse and buy in plain language. You just watch the orders come in.
Built in Melbourne · Running real stores today
The name's Vague. The store isn't.
Everything a small business actually needs to sell online — hosted, branded to you, and genuinely run. No plugins, no half-finished checkout, no tech degree required.
A shop that answers
Your customers ask questions in plain language and the shop assistant finds the right product — using your real catalogue and live stock, not made-up answers.
Your brand, your domain
We host the store on your own web address. It looks like your business, not like a template you're renting.
Stock you can trust
Every count is recorded as a proper stock movement. Packs and bundles work themselves out from what's actually on the shelf.
Checkout without card fees
PayID bank transfer at checkout — customers get the amount and a reference, you confirm payment and ship. Simple, and nothing skimmed off the top.
Email marketing built in
Write a campaign, send a test, then send it for real to customers who opted in. No third-party list to manage.
Look like yourself
Themes, a blog, product photos and search-friendly pages. You control the story — and the shop controls the fiddly bits.
Customers chat. Baskets fill up.
- ✓Shoppers ask in plain English — "do you have this in medium?", "what's in it?", "how much is postage to Melbourne?" — and get answers from your actual stock and product info.
- ✓The assistant builds the basket as it goes, then hands over to a normal checkout. No dead ends.
- ✓It never invents stock, prices or medical claims. It knows what your store knows, and it says so when it doesn't.
Under the bonnet
Storefront & checkout +
- A public catalogue your customers can browse and buy from — with or without an account.
- Stock is checked when items go in the basket and again at checkout, so nobody buys the last one twice.
- An order confirmation page with the PayID amount and reference — the customer pays, you confirm.
- Shipping with your words: your service, your timing, your policy — not generic filler.
- Account holders get order history and saved delivery details.
Stock & admin +
- A proper stock ledger per product and per size or format — receive stock, adjust it, and record counts as stock takes, never silently overwrite.
- Packs and bundles sell themselves from the singles they're made of: no phantom stock.
- Backorder flags per product, product galleries with your own photos and alt text, and a listing review that tells you when a page is thin.
- Admin screens for orders, payments, shipments and customer registrations — approve, reject, stay in control.
Two AI assistants +
- For your customers: the shop assistant that browses, answers and builds baskets (above).
- For you and your team: connect ChatGPT or a similar assistant and run the shop by asking — check orders, record a stock take, update a price, draft a campaign. Every change shows up in your admin screens, and writes are permissioned, not open.
- Assistants only ever see what you grant them. Nothing is made up, nothing is sneaky.
Email marketing +
- Campaigns live in your store, next to your products and customers.
- Draft it, send a test to yourself first, then send to customers who opted in.
- Test sends never touch your real list — that's enforced, not a promise.
Themes, blog & search +
- Storefront themes with preview, so you can restyle without breaking the live shop.
- A blog and content pages for the story behind your products.
- Search engine settings that start quiet: your shop stays out of Google until you switch indexing on — then sitemap, product data and everything else is done for you.
How it works
Tell us about your business
What you sell, how you ship, what your shop should look like. A conversation, not a form marathon.
We stand up your store
Products, stock, checkout, your domain — live in days, not months. You approve everything before it faces customers.
You run the shop. We keep it running.
Hosting, updates, backups and the assistant are our problem. You get on with making the things you sell.
Get in before the name spreads.
We're onboarding a small number of stores first so every one gets proper attention. Join the waitlist and we'll be in touch.